The scenttrail, the sense of being in the right place, is the most important imperative in marketing. We have so much power in our connected always on world. Power can be good or dislocating. As marketers our jobs are to share our passions, desires and aspirations. We share our love hoping it will form community and be returned. We create scenttrails into the forest, desert and across the mountains so others may find us, join us and show us the way home.