SEO Doesn’t Have To Be Hard
Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD. Here are five easy tips we discussed:
- Keywords In URL (when possible).
- Keywords in image Alt Text.
- Tell A Story With Keywords.
- Content With Call-To-Actions is Key.
- Be Consistent (with other marketing).
Keywords In URL
Andrew owns AndrewBartlettPhotography.com but he felt the URL was too long. I would have used the longer URL because Andrew told me he gets most of his work from social media (Pinterest and Facebook). Given the source of most of his work URL length is more a SEO play than anything, and AjBartlett.com may be harder to remember. In this case, I would have used the longer more keyword dense URL. Andrew actually made his job harder, harder but more instructive.
Keywords In Image Alt Text
Andrew made sure Andrew Bartlett Photography was in his image alt text. This tweak has helped his images show up in Google search driving a new source of traffic. Don’t over stuff, but when you take a picture using “Andrew Bartlett Photography” is relevant and NOT keyword stuffing. Pictures are GREAT this way. Pictures create an ability to use the same attribution text over and over and NOT get penalized.
Tell A Story With Keywords
I write flow of consciousness but edit out as many “stop words” as possible. Stop words are words that have no meaning to a search engine spider such as “they”, “him”, “it” and conjunctions such as “and”, “but”, “thus”. Write short subject/verb sentences. Be specific. Don’t say “it” when you mean “seo tips” since the later is much more powerful and NOT a stop word.
Content With Call-To-Actions Is King
Andrew had a one and done problem. His web metrics showed people were most likely to click on images, this is not uncommon, but few looked at more than one post. He solved this problem brilliantly by adding a simple, small but powerful Read More button
Andrew saw a great improvement in key heuristic measures such as time on site, pages viewed and return visitors thanks to adding the Read More button. I like BIG buttons and the text above the image isn’t doing much for engagement of customers or SEO. I would eliminate the text above the image and make the Read More button huge to get yet another jump in viewership and the heuristic measures such a jump brings.
Be Consistent With Other Marketing
Andrew wanted to make sure he out ranked the existing #1. He watermarks all of his images Andrew Bartlett Photography so every move he made was to make sure people who type that search see him first. I think he has some work to do on consistency such as:
Add Social Share Buttons to content and make sure social link buttons (Facebook and Pinterest are on top of every page. This creates scentTrail for the traffic coming from social media (they can use the button as a back button to confirm yes this is the guy I want). My SecentTrail Pinterest took a jump when I verified by blog. Good idea for Andrew to do to reinforce consistency and legitimacy.
Look for the video on Raleigh web developers Atlantic BT where I am Marketing Director. Should be up soon.